Iqra Technology

❮ Previous Next ❯ Understanding Users, Sessions, and Traffic Sources in GA4 What Are Users, Sessions & Traffic Sources To effectively use Google Analytics 4 (GA4) or any web analytics tool, you need to master three foundational metrics: Users, Sessions, and Traffic Sources. These are the building blocks of digital analysis — everything from campaign […]

❮ Previous Next ❯ Setting Up Events and Goals in Google Analytics 4 (GA4) In today’s digital landscape, understanding how users interact with your website or app is crucial for making informed business decisions. Google Analytics 4 (GA4) offers an advanced, event-driven analytics model that captures a wide range of user behaviors, allowing businesses to

❮ Previous Next ❯ Installing Tracking Code and Tagging Methods What Is a Tracking Code A tracking code is a small piece of JavaScript (or image pixel) that is embedded into the code of a website or application. Its primary purpose is to collect behavioral and interaction data from users who visit your site.These codes

❮ Previous Next ❯ Getting Started with Google Analytics 4 (GA4) The Foundation of Modern Digital Measurement In today’s data-driven world, understanding how people interact with your website or app is critical. Google Analytics 4 (GA4) is the latest version of Google’s analytics platform—completely reimagined to meet modern business needs, including privacy regulations, evolving customer

❮ Previous Next ❯ Overview of Web Analytics Tools Why You Need the Right Analytics Tools In the digital world, data is everywhere—but raw data means nothing without the tools to capture, analyze, and interpret it. Web analytics tools are essential for understanding how users interact with your website, identifying what’s working (and what isn’t),

❮ Previous Next ❯ Web Analytics Terminology (Metrics vs. Dimensions) Perfect for learners new to web analytics and for anyone looking to build a strong foundation before diving into tools like Google Analytics 4, Adobe Analytics, or Matomo. Why Web Analytics Terminology Matters Before you can analyze website data effectively, you must learn the language