Salesforce Genie - First Real-Time CRM Platform powered by Salesforce

Salesforce Genie - First Real-Time CRM Platform powered by Salesforce

At Dreamforce 2022 event, Salesforce released its most significant innovation to its CRM and its Salesforce Genie. So what is Salesforce Genie and why is everybody curious to know about it?

Salesforce Genie is a hyper-scale real-time CRM that empowers the Salesforce 360 Platform. Genie will help organizations & industries deliver improved user experiences to their consumers and turn data into real-time customer magic.

Salesforce Genie fetches together all your customer data across any channel into a single, real-time customer profile. It helps in obtaining a more intelligent, and real-time experience every time across Customer 360.

By integrating data from different teams, such as IT, customer support & service, sales, & marketing, you can create a real-time view of your customers, letting them enjoy a magical experience. It is possible for your teams to meet the needs of your clients wherever they are in a product buying or product support journey by using Genie.

Salesforce boosts the power of Genie to every cloud and industry, including the latest integrations with partners, to support businesses deliver impactful experiences that are more personalized.

The intelligent working structure of Salesforce Genie

Let’s see the work process of the Salesforce Genie platform. Below are the steps of the Salesforce genie working process.

Step #1: Connect

Every business executive struggled to grab their customer’s complete data from different sources to get a 360 view in real-time. Salesforce Genie works very well to fix this problem by providing a way to connect with all customer data in real time.

Step #2: Harmonize

Salesforce Genie consumes the data from multiple different systems and stores the real-time information at a huge scale and harmonizes the data into a real-time customer view that can improve and personalize the customer experience.

Step #3: Engage

Customer is important in every business and to benefit your customer, good service is a key value. The Service team always has a probability of a bad customer experience if customers’ queries have not been addressed in a satisfactory manner. Also, Sales representatives need complete customer details with real-time data to win the business deal. Salesforce Genie will help you to get this puzzle solved by supplying each piece of information in real-time to engage with your valuable customer.

Step #4: Experience

The main goal of Salesforce Genie is to give the best personalized experience  to your customers. With the built-in compliance and prioritization of privacy, Salesforce Genie harmonizes the data from different channels into customer profiles, making it easy to customize the personal experience for every single customer.

The benefits of Salesforce Genie

The Salesforce Genie was introduced to make the supply and storage of data simple and high-speed. However, Salesforce Genie goes further than merely managing customer information and allows personalized experiences like never before. Some of the other benefits are shared below.

Good News: Most Salesforce products support Genie

Every existing Salesforce product will become better with Genie. Salesforce Genie features have already been developed for almost all Salesforce solutions that can enhance existing products. The Sales Cloud Genie, Service Cloud Genie, Marketing Cloud Genie, and the Commerce Cloud Genie are some of these tools which will become more enhanced with it.

What Salesforce Genie can do for other clouds:

Sales Cloud: Businesses need detailed real-time information to track all sales activities, conversations, and different offerings to clients. As a result of Genie, you can track each logged information associated with any potential prospect in real time and receive recommendations and predictions to help you tackle your lead more effectively.

Service Cloud: With Genie, you will close service incidents using real-time data from various sources in order to provide suggestions, send alerts, and make predictions based on real-time data.

Marketing Cloud: Providing e-commerce solutions that digitalize the customer journey, including several direct-to-consumer salesforce sites that allow customers to try and buy products online, as well as leverage AI and technology capabilities to create ultimate personalized experiences for customers.

Conclusion:

Salesforce Genie has the ability to revolutionize data processes and customize the experience of customers. Salesforce Genie can solve all your problems of collecting data and helping you in making it convenient for your customers to solve any of their problems while improving the overall customer experience. We are your trusted Salesforce partner for all Salesforce implementation and support needs. Please contact us with any questions or concerns related to Salesforce or its products.