MS Dynamics CRM Upgrade & Feature Enhancement
How Iqra Technology upgraded Microsoft Dynamics CRM from version 2013 to 2016 for a UAE-based digital imaging and office automation enterprise — ensuring complete data integrity, improved usability, advanced CRM features, and a future-ready platform to support continued business growth.
Client Overview
A Dubai-headquartered IT company specializing in office automation and enterprise technology solutions for the UAE market, with capabilities spanning printing solutions, RPA, asset and fleet management, enterprise content management, IoT, and digital transformation.
Industry Details
Project Overview
A UAE-based enterprise sought to modernize its CRM platform by upgrading from Microsoft Dynamics CRM 2013 to CRM 2016. The project covered complete process testing, system customization, and data validation throughout the migration — alongside performance optimization to ensure the upgraded system matched or exceeded the performance of the previous version.
Key new capabilities delivered through the upgrade included editable sub-grids, roll-up fields, calculated fields, and improved CRM–Outlook integration — giving users a significantly enhanced experience and enabling better automation, reporting, and day-to-day productivity across the business.
Client Requirements
- Upgrade Microsoft Dynamics CRM from version 2013 to version 2016.
- Ensure complete data integrity and zero data loss throughout the migration process.
- Perform thorough process testing, system customization, and data validation.
- Optimize system performance to match or exceed pre-upgrade benchmarks.
- Enable advanced CRM features including editable sub-grids, roll-up fields, and calculated fields.
- Improve CRM–Outlook integration for better productivity across teams.
- Maintain compatibility with existing business processes during and after the upgrade.
- Deliver a future-ready CRM platform to support ongoing business growth and scalability.
Technologies Used
Challenges & Solutions
Measurable Results
Implementation Highlights
- Microsoft Dynamics CRM 2016 — Core CRM Platform upgrade from legacy CRM 2013.
- Customization Framework — Entities, Workflows, and Plugins configured for business needs.
- Data Migration Tools — CRM Upgrade & Data Validation Utilities for zero data loss migration.
- Outlook Integration — CRM to Outlook Synchronization for improved team productivity.
What Our Clients Say
Verified reviews from Clutch.co — rated 4.7/5 across 8 client engagements.
"What stood out most about Iqra Technology was their genuine commitment to delivering quality work and their proactive approach throughout the project. It felt like working with a partner rather than just a vendor."
"Working with Iqra Technology was an excellent experience. They understood our requirements clearly, built the website, and completed the API integration smoothly. The end result has streamlined our operations."
"Iqra Technology played a key role in enhancing our internal digital workplace. The portal is now easy to navigate, visually clean, and aligned with our business needs."
"They performed as promised, communicated regularly, and completed the project on time. All requested data was properly and securely migrated."
"They're flexible and professional. If the company has a tight budget, they're the best company to work with. The team provides good value for money."
"The developer integrated seamlessly into our project, delivering high-quality dashboards that improved decision-making for our clients."
FAQs
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