Custom Developed Marketing Module

Custom-Developed Marketing Module | Iqra Technology
Joget · Marketing Operations · Custom Module · Case Study

Custom-Developed Marketing Module

How Iqra Technology custom-developed a Marketing Module on Joget DX for a large-scale Japanese energy company — enabling structured campaign management, approval workflows, and real-time marketing spend tracking within a single low-code platform.

Joget DXMarketing ModuleCampaign ManagementMarketing WorkflowBudget TrackingEnergy & UtilitiesJapan

Client Overview

A large-scale energy and utilities company in Japan with a marketing function responsible for managing campaigns, vendor engagements, collateral approvals, and marketing budget allocation across multiple business units and regional operations.

Marketing operations were managed through spreadsheets, email chains, and informal approvals — with no centralized system for tracking campaign progress, managing creative approvals, or monitoring marketing spend against budget. Campaign briefs were submitted informally and creative reviews took place over email.

Iqra Technology was engaged to custom-develop a Marketing Module on Joget DX that provides a structured, end-to-end platform for campaign request management, multi-level creative and budget approvals, vendor coordination, and real-time spend tracking.

Industry Details

IndustryEnergy & Utilities
LocationJapan
Timeline16–24 Weeks
TechnologyJoget DX
Company Size1,001–5,000 Employees
ScaleLarge Scale Company

Project Overview

The project delivered a fully custom Joget DX Marketing Module covering the complete marketing operations lifecycle — from campaign brief submission and budget approval, through creative review and vendor coordination, to campaign execution sign-off and post-campaign reporting. All marketing activities, approvals, and spend data are centralized in one Joget platform.

The module was custom-built to match the company's specific marketing workflows, approval hierarchies, and budget governance requirements — providing a flexible, low-code foundation that the marketing team can adapt as campaigns and business needs evolve.

Client Requirements

  • Build a structured campaign brief submission and management workflow.
  • Implement multi-level approval for campaign budgets, creative assets, and vendor engagements.
  • Centralize tracking of all active campaigns, their status, owners, and timelines.
  • Provide real-time visibility into marketing spend versus budget allocation by campaign.
  • Enable structured creative review and approval with version tracking and reviewer comments.
  • Automate notifications and task assignments for marketing, finance, and vendor stakeholders.
  • Maintain a complete audit trail of all campaign approvals and budget decisions.
  • Generate management reports on campaign volumes, budget utilization, and approval cycle times.

Technologies Used

Joget DXJoget Form BuilderJoget Process BuilderCampaign Management ModuleMarketing Budget TrackerCreative Approval WorkflowRole-Based AccessReporting Dashboard

Challenges & Solutions

Problem 1Marketing campaign briefs were submitted informally via email with inconsistent information — missing budget figures, unclear timelines, or absent approvals — causing repeated back-and-forth before a campaign could be actioned, delaying go-live dates.
SolutionBuilt a structured campaign brief submission form in Joget with mandatory fields covering campaign objectives, budget, timeline, target audience, and channel — ensuring all required information is captured at submission before the brief enters the approval workflow.
Problem 2Creative assets and campaign materials went through unstructured email review cycles — multiple reviewers providing feedback in parallel created version confusion, missed comments, and no clear record of final approval decisions.
SolutionImplemented a structured creative review and approval workflow in Joget where assets are uploaded centrally, reviewers provide structured feedback in sequenced review stages, and final approval is formally recorded with the approver's identity and timestamp — eliminating version confusion.
Problem 3Marketing had no real-time visibility into budget utilization — spend was tracked manually in spreadsheets updated periodically, meaning overspend was only discovered after the fact with no ability to intervene during a live campaign.
SolutionDeveloped a live marketing spend tracker within the Joget module that updates in real time as campaign budgets are approved and expenditures committed — giving marketing and finance leadership current visibility into utilization rates and remaining balances for every active campaign.

Measurable Results

70%
Reduction in Campaign Brief-to-Approval Time
Structured forms and automated routing eliminated back-and-forth delays.
100%
Centralized Campaign Visibility
All active campaigns, status, and spend in one Joget dashboard.
0
Budget Overspend Surprises
Real-time spend tracking provides early warning before overspend occurs.
Structured
Creative Review Process
All asset approvals formally recorded with version history and approver audit trail.

Implementation Highlights

  • Structured campaign brief submission with mandatory field validation ensuring complete information at intake.
  • Multi-level budget and creative approval workflow with sequential review stage enforcement.
  • Centralized creative asset review with version tracking and structured reviewer comment capture.
  • Real-time marketing spend tracker showing live budget utilization for every active campaign.
  • Automated notifications and task assignments for all marketing, finance, and vendor stakeholders.
  • Management reporting dashboard for campaign volumes, spend utilization, and approval performance.

What Our Clients Say

Verified reviews from Clutch.co — rated 4.7/5 across 8 client engagements.

★★★★★

"What stood out most about Iqra Technology was their genuine commitment to delivering quality work and their proactive approach. It felt like working with a partner rather than just a vendor."

MJ
Mohd Jaukh
HR Leader, ThinkBiz Technology Pvt Ltd
5.0
Clutch
★★★★★

"Working with Iqra Technology was an excellent experience. They understood our requirements clearly and completed the implementation smoothly. The end result has streamlined our operations."

AD
Anonymous Director
Financial Services Company, Australia
5.0
Clutch
★★★★★

"Iqra Technology played a key role in enhancing our internal digital workplace. The portal is now easy to navigate, visually clean, and aligned with our business needs."

AE
Anonymous Executive
DataHeights, Canada
5.0
Clutch
★★★★½

"They performed as promised, communicated regularly, and completed the project on time. All requested data was properly and securely migrated."

TE
Todd
Managing Partner, Emanuel Law Group
4.5
Clutch
★★★★½

"They're flexible and professional. If the company has a tight budget, they're the best company to work with. The team provides good value for money."

GI
Anonymous
Group IT Director, Investment Management, Dubai
4.5
Clutch
★★★★★

"The developer integrated seamlessly into our project, delivering high-quality dashboards that improved decision-making for our clients."

SB
Serge Barros Chaves
CEO, PRODEVA, Spain
5.0
Clutch
⭐ View all 8 verified reviews on Clutch.co →

FAQs

Choose a partner with proven Joget expertise, experience in custom application development, system integrations, workflow automation, and long-term support. Review their implementation portfolio, technical capabilities, and ability to understand your business processes. Iqra Technology delivers customized Joget marketing solutions that are scalable, secure, and aligned with your business goals.
Yes. Joget supports integration with CRM systems, email platforms, ERP software, REST APIs, and other business applications. These integrations help automate customer management, campaign execution, data synchronization, and reporting. Iqra Technology develops secure integrations that connect your marketing processes with existing enterprise systems.
Yes. Joget allows businesses to customize workflows, forms, dashboards, approval processes, reports, notifications, and user roles based on operational requirements. This ensures the application fits your business instead of forcing process changes. Iqra Technology provides end-to-end customization services for enterprise marketing solutions.
Implementation time depends on project scope, customization, integrations, testing, and user training. Simple solutions can be delivered within weeks, while enterprise applications may take several months. Iqra Technology follows a structured implementation approach to ensure timely delivery and successful deployment.
Look for expertise in Joget development, workflow automation, API integrations, security, support services, and industry experience. A reliable partner should also provide consulting, customization, user training, and ongoing maintenance. Iqra Technology offers complete Joget implementation and support services for businesses of all sizes.
A custom solution is designed around your business processes, making it easier to automate workflows, integrate existing systems, and scale as your organization grows. It also eliminates unnecessary features found in generic software. Iqra Technology develops customized marketing applications that improve efficiency and long-term business value.
A custom solution centralizes customer information, campaign activities, and communication history in one platform. It helps automate repetitive tasks, reduce duplicate records, improve follow-ups, and provide better reporting. Iqra Technology develops tailored marketing solutions that improve productivity and customer engagement.
The cost of developing a custom marketing module on Joget depends on your business requirements, workflow complexity, integrations, user count, AI capabilities, and customization needs. Iqra Technology's development services start from USD 2,100/month, with a 2-week free trial available for eligible engagement models. A detailed requirement analysis helps define the project scope, timeline, and overall investment.
A good implementation partner should provide bug fixes, performance optimization, security updates, application enhancements, user support, and platform upgrades. Regular maintenance keeps the application reliable and ready for future business needs. Iqra Technology offers ongoing Joget support and enhancement services to maximize your investment.
Security should include role-based access, secure authentication, audit trails, encrypted communication, backup strategies, and data validation. These measures protect customer information while maintaining data accuracy. Iqra Technology builds secure Joget applications following enterprise security best practices.
Yes. AI can be integrated to automate customer segmentation, content generation, lead scoring, reporting, campaign recommendations, and other marketing processes. Iqra Technology develops AI-enabled Joget applications that integrate seamlessly with your existing business systems and workflows.
Yes. Experienced Joget developers can build custom applications, integrate AI services, automate workflows, and connect third-party business systems. Hiring skilled developers helps reduce project risks and speeds up implementation. Iqra Technology provides dedicated Joget developers for development, customization, AI integration, and ongoing support.
AI can assist with generating forms, workflows, documentation, and code, but a production-ready marketing system still requires business analysis, system design, testing, security, and integrations. Iqra Technology combines AI-assisted development with expert consulting to deliver secure and scalable business applications.
AI integration costs vary based on the required features, third-party AI services, data preparation, integrations, and customization. Simple AI features cost less than advanced predictive analytics or intelligent automation. Iqra Technology provides tailored AI integration plans based on your business requirements and budget.
Yes. A well-designed Joget application can be enhanced with AI features such as intelligent search, customer insights, predictive analytics, automated content generation, chatbots, and workflow automation as business needs evolve. Iqra Technology builds scalable solutions that are ready for future AI enhancements.

Need a Custom Marketing Module?

Our Joget experts can build a tailored marketing operations platform for your campaign and budget management needs.

Talk to Our Expert