Google Analytics & Reviews Dashboard for Digital Performance & Reputation Insights
An integrated Power BI dashboard combining Google Analytics website performance data with Google Reviews — providing a unified view of digital engagement and customer satisfaction aligned with a 5-star brand target.
Client Overview
This is an in-house project developed by Iqra Technology to demonstrate the power of combining digital performance analytics and customer reputation data in a single Power BI dashboard.
The dashboard was built to address a common challenge faced by businesses managing multiple locations or communities — the lack of a unified view that connects website traffic performance with customer review sentiment and ratings.
Iqra Technology designed and built this solution as a reusable framework that can be deployed for any organisation looking to monitor digital engagement and brand reputation in real time, with built-in alerts for ratings below their target threshold.
Industry Details
Project Overview
Iqra Technology built an integrated Power BI dashboard that combines Google Analytics website performance data with Google Reviews to provide a unified view of digital engagement and customer satisfaction. The dashboard tracks key web traffic KPIs alongside customer ratings to assess overall brand performance and ensure alignment with a 5-star target — with automated colour-coded alerts for ratings falling below that threshold.
Project Requirements
- Combine Google Analytics and Google Reviews data into a single Power BI dashboard.
- Track key web traffic KPIs: sessions, users, page views, traffic sources, and conversions.
- Monitor customer ratings and review trends against a 5-star target.
- Add automated colour-coded alerts for ratings below the target threshold.
- Develop project-level filters and KPIs for multi-site or multi-community monitoring.
- Provide real-time visibility into both digital reach and customer sentiment.
- Enable marketing teams to identify low-performing channels or negative feedback trends quickly.
Technical Stack
Challenges & Solutions
Measurable Results
Implementation Highlights
- Integrated Google Analytics and Google Reviews data into a single Power BI dashboard.
- Built automated colour-coded alerts for ratings falling below the 5-star target.
- Developed project-level filters and KPIs for multi-site monitoring.
- Connected Google Analytics API for automated web traffic data refresh.
- Built trend visuals for rating changes and traffic performance over time.
- Created a unified reporting model correlating digital reach with customer sentiment.
What Our Clients Say
Verified reviews from Clutch.co — rated 4.7/5 across 8 client engagements.
"What stood out most about Iqra Technology was their genuine commitment to delivering quality work and their proactive approach throughout the project. It felt like working with a partner rather than just a vendor."
"Working with Iqra Technology was an excellent experience. They understood our requirements clearly and completed the integration smoothly. The end result has streamlined our operations."
"Iqra Technology played a key role in enhancing our internal digital workplace. The portal is now easy to navigate, visually clean, and aligned with our business needs."
"They performed as promised, communicated regularly, and completed the project on time. All requested data was properly and securely migrated."
"They're flexible and professional. If the company has a tight budget, they're the best company to work with. The team provides good value for money."
"The developer integrated seamlessly into our project, delivering high-quality dashboards that improved decision-making for our clients."
FAQs
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