Conga Implementation

Automation and digitalization of contract and invoicing process

Implemented Conga Composer, Batch, and Email Templates to streamline invoice generation, document control, and communication flows across the finance team.

Client Overview

A global Exhibition company is undergoing digital transformation in financial operations across Salesforce and Certinia environments.

Technical Stack

Industry

Exhibition

Region

Global

Project-size

Non-Disclosable

Company size

Implementation Highlights

Sales contract and invoice generation, PDF generation using Conga

Automation of contract signing using email templates and Adobe Sign

 Auto generating invoices and emailing it to clients

Challenges & Solutions

Manual Order to Pay process

Solution: Automated and Digitalised the entire Order to Pay process using Conga, Adobe Sign, and Salesforce Automation tools​

Manual invoice creation was time consuming and delayed the business process

Solution: Built automated invoice generation using Conga Batch for bulk invoice generation. The invoices were emailed to client from salesforce

Sales team misplaced signed agreements accidentally

Solution: Signed Agreements were stored in Salesforce and linked with Salesforce Orders . This provided easy search of signed contract documents​

1000+ Projects Experienced

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8+

Years of Business
Experience

100+

Happy
Customers

15+

Countries with
Happy Customers

100+

Agile enabled
employees

Results & Impact

Key Learnings & Next Steps

Using Conga Composer and Adobe, we can digitalize the contract signing process.

Conga Implementation – Invoice & Contract Automation | Iqra Technology
Salesforce · Document Automation · Case Study

Automated Document Management Solution on Salesforce and Conga

How Iqra Technology eliminated manual invoicing and contract management for one of the top 5 global Event company — using Conga Composer, Conga Batch, Adobe Sign, and Salesforce.

Salesforce Conga Composer Conga Batch Adobe Sign Certinia Invoice Automation

Client Overview

One of the industry's top five exhibition and event organisers headquartered in the United Arab Emirates, with offices across the United Kingdom, Saudi Arabia, Canada, Singapore, South Africa, and Egypt. The company delivers world-class trade exhibitions and conferences across key global markets.

Operating at a global scale, the company manages hundreds of exhibitors, sponsors, and attendees across multiple annual events. Their finance and sales teams handle a high volume of contracts, invoices, and signed agreements on a continuous basis — making document accuracy, speed, and traceability critical to day-to-day operations.

With a growing international footprint and an increasing number of transactions to manage, the company recognized the need to move away from manual, paper-based processes and adopt a fully digital, automated Order-to-Pay workflow built natively within their existing Salesforce and Certinia environment.

Industry Details

IndustryEvent Services
LocationDubai, UAE
Timeline4 Months
TechnologySalesforce + Certinia
Company Size501–1,000 Employees

Project Overview

A global exhibition company sought to modernize its Order-to-Pay (O2P) process within Salesforce CRM and Certinia (formerly FinancialForce). The project focused on automating contract generation, invoice creation, document distribution, and agreement signing using Conga Composer, Conga Batch, Adobe Sign, and Salesforce Email Templates. The implementation streamlined document workflows, reduced manual effort, accelerated billing operations, and enabled secure management of signed agreements directly within Salesforce.

Client Requirements

  • Automate the end-to-end Order-to-Pay process.
  • Eliminate manual and paper-based document workflows.
  • Generate contracts and invoices directly from Salesforce.
  • Enable automated bulk invoice generation and distribution.
  • Implement digital contract signing and approval processes.
  • Securely store and manage signed agreements within Salesforce.
  • Reduce processing time and improve billing efficiency.
  • Improve document control and communication workflows.

Technologies Used

Conga Composer Conga Batch Salesforce CRM Certinia (FinancialForce) ERP Adobe Sign Salesforce Email Templates Bitbucket

Challenges & Solutions

Problem 1 The entire Order-to-Pay process was fully manual — contracts were drafted, printed, signed, scanned, and emailed by hand at every step, causing delays and errors.
Solution Automated and digitalized the complete Order-to-Pay process using Conga, Adobe Sign, and Salesforce automation flows. Every step now triggers automatically within Salesforce — no manual handling required.
Problem 2 Manual invoice creation was slow and time-consuming, delaying billing cycles and negatively impacting cash flow.
Solution Built automated bulk invoice generation using Conga Batch. Invoices are now generated from Salesforce Orders in bulk and automatically emailed to clients — reducing a multi-day process to minutes.
Problem 3 The sales team was accidentally misplacing signed agreements — documents were scattered across local drives and email inboxes with no central, searchable storage.
Solution Signed agreements are now automatically stored in Salesforce and linked to their respective Sales Orders, making documents instantly searchable and always accessible to authorised team members.

Measurable Results

70%
Reduction in Document Generation Time
Contracts and invoices now generated in seconds from Salesforce.
85%
Reduction in Manual Effort
Bulk invoice processing via Conga Batch replaced individual manual creation.
100%
Document Retrieval Rate
All signed agreements stored in Salesforce — zero lost or misplaced documents.
60%
Faster Invoice Turnaround
Automated email dispatch reduced the billing cycle from days to minutes.

Implementation Highlights

  • Sales contract and invoice generation — PDF generation using Conga Composer.
  • Automation of contract signing using Salesforce Email Templates and Adobe Sign.
  • Auto-generating invoices and automatically emailing them to clients via Conga Batch.

What Our Clients Say

Verified reviews from Clutch.co — rated 4.7/5 across 8 client engagements.

★★★★★

"What stood out most about Iqra Technology was their genuine commitment to delivering quality work and their proactive approach throughout the project. It felt like working with a partner rather than just a vendor."

MJ
Mohd Jaukh
HR Leader, ThinkBiz Technology Pvt Ltd
5.0
Clutch
★★★★★

"Working with Iqra Technology was an excellent experience. They understood our requirements clearly, built the website, and completed the API integration smoothly. The end result has streamlined our operations."

AD
Anonymous Director
Financial Services Company, Australia
5.0
Clutch
★★★★★

"Iqra Technology played a key role in enhancing our internal digital workplace. The portal is now easy to navigate, visually clean, and aligned with our business needs."

AE
Anonymous Executive
DataHeights, Canada
5.0
Clutch
★★★★½

"They performed as promised, communicated regularly, and completed the project on time. All requested data was properly and securely migrated."

TE
Todd
Managing Partner, Emanuel Law Group
4.5
Clutch
★★★★½

"They're flexible and professional. If the company has a tight budget, they're the best company to work with. The team provides good value for money."

GI
Anonymous
Group IT Director, Investment Management, Dubai
4.5
Clutch
★★★★★

"The developer integrated seamlessly into our project, delivering high-quality dashboards that improved decision-making for our clients."

SB
Serge Barros Chaves
CEO, PRODEVA, Spain
5.0
Clutch
⭐ View all 8 verified reviews on Clutch.co →

FAQs

Conga is a document generation and revenue operations suite built on Salesforce. It automates the creation of contracts, invoices, proposals, and quotes by pulling live data directly from Salesforce records, eliminating manual document preparation and reducing errors across sales and finance teams.
Conga CPQ & CLM implementations typically start from $25,000+. Iqra Technology provides experienced Conga consultants from $15/hour, $1,500/month, or $2,500/month. Contact us for a customized quote.
Conga Composer generates individual documents from a Salesforce record. Conga Batch extends this capability by processing multiple records simultaneously, allowing you to generate and email hundreds of invoices in a single automated run. Together they provide both individual and bulk document automation.
Yes. Conga Composer pulls live data directly from Salesforce records—including Orders, Opportunities, and Accounts—to automatically generate invoice PDFs. Combined with Conga Batch, it can also generate and email hundreds of invoices in a single automated process.
Yes. Conga integrates natively with Adobe Sign to create a complete document signing workflow. Documents generated using Conga Composer can be sent for e-signature through Adobe Sign, with the signed copies automatically stored back in Salesforce.
A standard Conga implementation typically takes four to eight weeks, depending on template complexity, the number of Salesforce objects involved, and required integrations. Iqra Technology follows a phased implementation approach to deliver business value quickly.
Iqra Technology provides dedicated Conga Composer consultants experienced in Salesforce document automation, invoice generation, and Adobe Sign integration. Contact us at iqratechnology.com/contact-us to discuss your project.
Iqra Technology is an experienced Salesforce and Conga implementation partner with expertise in Conga Composer, Conga Batch, Adobe Sign, and complete Order-to-Pay automation solutions for organizations worldwide.
Iqra Technology provides end-to-end Conga and Adobe Sign integration services on Salesforce, including template configuration, automated signing workflows, and secure storage of signed documents within Salesforce.
Iqra Technology offers fixed-scope Conga implementation packages as well as flexible engagement models. Contact us at iqratechnology.com/contact-us to receive a customized quote for your document automation requirements.
Iqra Technology specializes in automating the complete Order-to-Pay cycle using Conga Composer, Conga Batch, Adobe Sign, and Salesforce automation. We help businesses eliminate manual document processing, improve billing efficiency, and streamline contract management.

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