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Salesforce Support – Automation, Flows & Enhancement | Iqra Technology
Salesforce · Support · Automation · Case Study

Salesforce Support

How Iqra Technology provided ongoing Salesforce support and automation enhancement for a digital performance marketing organisation — migrating legacy Workflow Rules and Process Builders to Salesforce Flows, implementing Apex Batch processing for bulk lead conversion, and delivering custom dashboards for real-time sales visibility.

Salesforce Salesforce Flows Apex Batch Process Builder Migration Sales Cloud Service Cloud

Client Overview

A digital performance marketing organisation that connects high-intent consumers with advertisers through data-driven technology platforms. Operating across multiple digital marketing channels, the company relies on Salesforce as a core system for managing both sales and service operations.

As the business scaled, it required continuous Salesforce support and automation enhancements to maintain system stability, optimise lead management, and ensure seamless performance across their Sales Cloud and Service Cloud environments. Legacy automation built on Workflow Rules and Process Builder was creating conflicts, and high-volume lead processing was hitting platform limits.

Iqra Technology was engaged to provide daily Salesforce support, migrate legacy automation to Flows, implement Apex Batch processing, and build real-time reporting and dashboards aligned with their evolving business requirements.

Industry Details

IndustryAdvertising Services
LocationUnited States
Timeline12 Months
TechnologySalesforce Sales & Service Cloud
Company Size200-500 employees

Project Overview

This Salesforce support and enhancement project focused on system stability, efficiency improvements, and alignment with evolving business needs. It included daily support, issue resolution, workflow and process migration to Salesforce Flows, automation enhancements, and bulk lead conversion using Apex Batch Class — resulting in streamlined operations, improved data accuracy, and higher productivity across Sales and Service Cloud teams.

Client Requirements

  • Provide ongoing daily Salesforce support to ensure system stability and smooth operations.
  • Create new Salesforce Flows and automations based on evolving business requirements.
  • Review, enhance, and optimise existing Flows to meet updated functional needs.
  • Migrate legacy Workflow Rules and Process Builders to Salesforce Flows following best practices.
  • Implement an Apex Batch Class for bulk lead conversion to handle high data volumes efficiently.
  • Build and enhance reports and dashboards to improve visibility for sales and service teams.
  • Resolve day-to-day issues and ensure platform alignment with business growth.

Technologies Used

Salesforce Sales Cloud Salesforce Service Cloud Salesforce Flows Apex Batch Class Workflow Rules Migration Process Builder Migration Custom Reports & Dashboards

Challenges & Solutions

Problem 1 Legacy automation — built on Workflow Rules and Process Builder — was causing conflicts and inefficiencies across the Salesforce org. Redundant and overlapping automations were creating unpredictable behaviour and making the system difficult to maintain.
Solution Existing automations were reviewed and optimised, redundant workflows were removed, and all legacy Workflow Rules and Process Builders were migrated to Salesforce Flows — creating a unified, maintainable, and future-ready automation framework across the entire org.
Problem 2 High-volume lead processing was hitting Salesforce governor limits — the existing approach to lead conversion could not scale with the company's growing data volumes, causing processing failures and operational delays.
Solution An Apex Batch Class was implemented to support bulk lead conversion — processing records asynchronously in manageable chunks, allowing scalable high-volume processing while fully avoiding governor limit issues.
Problem 3 Limited reporting and visibility — sales and service teams lacked real-time insight into lead conversion rates, sales activity, and service performance, making data-driven decision-making difficult and slowing down response to business changes.
Solution Custom reports and dashboards were built and enhanced in Salesforce to provide real-time visibility into lead conversion, sales activity, and service performance — enabling both teams to monitor KPIs and make faster, data-driven decisions.

Measurable Results

Streamlined Operations
Unified Salesforce Flows framework replaced fragmented legacy automation across the entire org.
Data Accuracy
Apex Batch bulk lead conversion eliminated processing failures and improved data quality at scale.
Team Productivity
Higher productivity across Sales and Service Cloud teams through automation and real-time dashboards.
Real-Time Visibility
Custom dashboards gave both teams live insight into lead conversion, pipeline, and service performance.

Implementation Highlights

  • Provided ongoing daily Salesforce support to ensure system stability and smooth operations.
  • Created new Salesforce Flows and automations based on evolving business requirements.
  • Reviewed, enhanced, and optimised existing Flows to meet updated functional needs.
  • Migrated legacy Workflow Rules and Process Builders to Salesforce Flows following best practices.
  • Implemented an Apex Batch Class for bulk lead conversion to handle high data volumes efficiently.
  • Built and enhanced reports and dashboards to improve visibility for sales and service teams.
  • Resolved day-to-day issues and ensured platform alignment with business growth.

What Our Clients Say

Verified reviews from Clutch.co — rated 4.7/5 across 8 client engagements.

★★★★★

"What stood out most about Iqra Technology was their genuine commitment to delivering quality work and their proactive approach throughout the project. It felt like working with a partner rather than just a vendor."

MJ
Mohd Jaukh
HR Leader, ThinkBiz Technology Pvt Ltd
5.0
Clutch
★★★★★

"Working with Iqra Technology was an excellent experience. They understood our requirements clearly, built the website, and completed the API integration smoothly. The end result has streamlined our operations."

AD
Anonymous Director
Financial Services Company, Australia
5.0
Clutch
★★★★★

"Iqra Technology played a key role in enhancing our internal digital workplace. The portal is now easy to navigate, visually clean, and aligned with our business needs."

AE
Anonymous Executive
DataHeights, Canada
5.0
Clutch
★★★★½

"They performed as promised, communicated regularly, and completed the project on time. All requested data was properly and securely migrated."

TE
Todd
Managing Partner, Emanuel Law Group
4.5
Clutch
★★★★½

"They're flexible and professional. If the company has a tight budget, they're the best company to work with. The team provides good value for money."

GI
Anonymous
Group IT Director, Investment Management, Dubai
4.5
Clutch
★★★★★

"The developer integrated seamlessly into our project, delivering high-quality dashboards that improved decision-making for our clients."

SB
Serge Barros Chaves
CEO, PRODEVA, Spain
5.0
Clutch
⭐ View all 8 verified reviews on Clutch.co →

Frequently Asked Questions

Salesforce Flow is the modern automation platform that replaces Workflow Rules and Process Builder. Flows support record-triggered automation, screen flows, scheduled automation, and advanced business logic, making them the recommended solution for all new Salesforce automation.
Ongoing Salesforce support and Flow development services typically start from $1,500/month. Iqra Technology provides dedicated Salesforce developers and administrators from $15/hour, $1,500/month, or $2,500/month. Contact us for a customised quote.
Salesforce has announced the retirement of Workflow Rules and Process Builder as part of its automation modernization strategy. New automation should always be developed using Salesforce Flow, while existing automation should be migrated to ensure long-term compatibility.
An Apex Batch Class processes large volumes of Salesforce records asynchronously in manageable batches, helping avoid governor limits. It is commonly used for bulk lead conversion, record updates, scheduled processing, and data cleansing.
Migration involves assessing existing customizations, using the Lightning Experience Transition Assistant, upgrading incompatible components, testing in a sandbox environment, and providing user training before deployment.
A Salesforce support retainer typically includes administration, issue resolution, Flow development, Apex development, reports, dashboards, automation enhancements, user support, and continuous platform optimization.
Yes. Dedicated Salesforce Flow developers can design record-triggered Flows, screen Flows, scheduled Flows, approval automation, and migrate legacy Workflow Rules and Process Builders following Salesforce best practices.
Migration includes reviewing existing automation, removing redundant processes, rebuilding business logic in Salesforce Flow, testing thoroughly in a sandbox, and deploying a simplified, future-ready automation framework.
Salesforce support pricing depends on your organization's size, complexity, monthly support hours, and required services such as administration, Flow development, Apex development, integrations, and reporting. Flexible monthly support packages are commonly available.
Yes. Dedicated Salesforce developers can provide Flow development, Apex programming, Lightning Web Component development, integrations, automation enhancements, reporting, and ongoing Salesforce support.
Look for a Salesforce partner with proven experience in Flow development, Process Builder migration, Apex development, testing, deployment, and long-term Salesforce support to ensure a smooth migration with minimal business disruption.

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