What is CRM Analytics & how does it works

Our world is witnessing a digital revolution. Artificial intelligence is being used across all platforms. AI is playing a prominent role, connecting people through machines or digital connectivity. 

With the help of AI & using BI tools, decision-makers are able to make more informed decisions. Businesses now can also incorporate customer analytics into their CRM using a robust analytics platform. 

CRM Analytics is world’s most significant (BI) software platform from Salesforce.  It integrates Salesforce data with external data or with other Salesforce Org. Allowing its users to perform predictive analytics on large datasets. These Datasets from different departments/teams help in generating required reports.  These reports’ insight helps companies in making better decisions. CRM Analytics helps users to analyze potential new business opportunities with the help of previous business conversions. 

Recently in April 2022, Salesforce changes the name of its BI product.  CRM Analytics is the new name given to Tableau CRM to avoid confusion between Tableau CRM and Tableau.  

Why companies are welcoming CRM Analytics as their Business Intelligence (BI) tool

Every company has different business & technology requirements. The more data companies capture in their CRM or in different software, the more it needs to be analyzed to design a proper business strategy. 

With this AI-powered technology, a business that is already using CRM analytics gets an upper edge to provide a better experience. Also, all the CRM data can be stored & accessible from one location to provide centralized access to different teams to keep them aware of the latest update.

Below are some of the insights of CRM Analytics

  • +38% faster decision making
  • +22% increased productivity
  • +14% increased sales conversion
  • Sales process enhancement 
  • Help with your Marketing Campaigns 
  • Auto Lead scoring to help sales reps prioritize the work 

Benefits of CRM Analytics for the Sales team:

Nowadays, the demand for CRM Analytics is increasing among businesses. CRM Analytics enables collect huge volumes of data from various sources, analyzing them, and identifying meaningful patterns of lead conversion effectively. It automates the tasks of sales managers and allows them to take proactive decisions for improved sales and revenues of your business. Below are some of the benefits of CRM Analytics.

Performance

With the help of Salesforce CRM Analytics, the sales team can continuously monitor the whole sales pipeline of your organization. Additionally, team performance and total deal conversion can be compared within a specific duration.

Wrapping up, Iqra Technology: Your technology partner

Since 2016, Iqra Technology has been working on IT support & service projects for clients across the globe in different industries like exhibitions & events, Real State, E-Learning, Digital marketing, IT support, investment management, Oil & Gas, Pharmaceuticals, Manufacturing, Distribution, Hospitality, Healthcare, and Consumer Services and many more. As a Salesforce partner, our best practices will help you navigate your way through digital transformation, whether you’re new to it or need to jumpstart your journey. Give us a call now to learn how we can help you implement better data for your organization. We are just one call/message away to assist you with your technology requirements.