Rental Car Sales Dashboard for Operational & Sales Insights
A comprehensive dashboard for a rental car company to track the full lifecycle of its vehicles—from rental activity to sales. The dashboard provides visibility into brand performance, rental patterns, customer purchasing behavior, and fleet health, enabling management to optimize both rental and sales strategies.
Client Overview
The client is a mid-sized car rental and sales company managing a fleet of diverse car brands. They needed a centralized system to analyze vehicle utilization, monitor rental revenue, and identify opportunities where rental customers purchase cars after use.
Technical Stack
Industry
Automotive – Car Rental & Sales
Region
France
Project-size
Non-Disclosable
Implementation Highlights
Built rental lifecycle reporting: car rented, returned, and paid status
Added conversion tracking for customers who purchased a car after renting
Developed YoY and MoM sales trend analysis
Created KPIs for top-performing car brands based on sales and rentals
Integrated fleet health metrics: mileage, age of vehicles, and utilization history
Designed an inventory overview to show cars available vs. currently rented
Challenges & Solutions
Sales and rental data were scattered across different systems.
Solution: Unified the data into a centralized reporting model for consistent analysis.
Management lacked insight into which rental customers converted into buyers.
Solution: Built a conversion funnel that tracks customer journey from rental → return → purchase.
Fleet utilization was difficult to measure across mileage, age, and customer rental duration.
Solution: Implemented KPIs to show car age, mileage, average rental duration, and availability.
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8+
Years of Business
Experience
100+
Happy
Customers
15+
Countries with
Happy Customers
100+
Agile enabled
employees
Results & Impact
- Provided end-to-end visibility across rental, sales, and inventory.
- Enabled brand-level performance insights to identify top and underperforming brands.
- Improved fleet utilization by highlighting under-rented cars.
- Reduced manual effort of preparing reports by over 70%.
Key Learnings & Next Steps
- Rental + sales integration provides a powerful view of customer behavior.
- Fleet performance metrics (age, mileage, utilization) are as critical as sales metrics.
- Introduce predictive analytics to forecast sales conversions and optimize pricing for both rentals and sales.
