Sales Opportunity Tracking & Approval Automation
A centralized, structured, and efficient system was required to track sales opportunities, maintain customer records, and collaborate sales information across teams.
Previous attempts to manage opportunities using Excel were unsuccessful, leading to inefficiencies, data loss, and delayed decision-making.
The main objective of the project was to automate opportunity management, streamline approval workflows, and integrate CRM with existing ERP systems for better visibility and faster sales execution.
Client Overview
An Electrical & Instrumentation Contractor & Vendor with interests in the Oil & Gas and Energy sectors of the Middle-East and UAE and was established in Abu Dhabi as a limited liability company in 2002.
Technical Stack
Industry
Real Estate
Region
United Arab Emirates (UAE)
Project-size
Non-Disclosable
Company size
Mid-Scale Organization
Implementation Highlights
Built a centralized CRM solution to capture, track, and monitor all sales opportunities.
Implemented automated email notification workflows to reduce delays in approvals.
Integrated CRM with ERP for accurate customer information and real-time data flow.
Enabled structured tracking of opportunity stages, team activities, and sales efforts.
Improved collaboration between departments by providing a unified source of truth.
Challenges & Solutions
Inefficient opportunity tracking using Excel Customer teams struggled to maintain opportunity details, leading to inconsistent records and lost data.
Solution: Developed a centralized CRM-based opportunity repository with full visibility and tracking of all opportunity stages.
Lack of collaboration and structured sales process Teams were unable to coordinate effectively using Excel sheets.
Solution: CRM-enabled collaboration modules allowed teams to view real-time updates, activities, and shared customer information
Manual approval process causing delays Approvals were slow and involved repeated follow-ups.
Solution: Implemented automated approval workflows and integrated email notifications, reducing manual effort and saving time.
No integration with existing ERP system Customer and opportunity data had to be managed separately.
Solution: CRM was integrated with ERP, enabling accurate customer details and improved visibility of existing accounts.
1000+ Projects Experienced
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8+
Years of Business
Experience
100+
Happy
Customers
15+
Countries with
Happy Customers
100+
Agile enabled
employees
Results & Impact
- Faster, more efficient sales process through centralized opportunity tracking
- Reduced manual work and follow-up time thanks to automated notifications
- Improved accuracy and consistency in opportunity records
- Clear visibility into sales efforts, opportunity pipeline, and team performance
- Enhanced collaboration among sales and management teams
- Scalable CRM system supporting future sales growth
Key Learnings & Next Steps
- Clearly defined workflow rules, approval hierarchies, and role-based access controls are critical to maintaining data integrity, compliance, and controlled decision-making across CRM and ERP systems.
- Early alignment between CRM, ERP, and integration layers is essential to handle data synchronization, validation rules, and exception scenarios, ensuring seamless lead-to-account and post-sales processing.
- Enhance the solution by incorporating advanced CRM analytics, integrating additional marketing channels and data sources, and enabling mobile access for sales teams to manage leads, approvals, and follow-ups in real time.
