Advantages of Tableau
Possessing data is one thing but using it to promote change is quite another. Data is just a raw material, after all. It takes the proper instruments, procedures, and knowledge to transform it into insights that can be use.
If you execute this correctly, your company will have a major edge over people who don’t. Data-driven companies include:
- 23 times more likely to bring in new clients.
- Six times more likely to keep those clients.
- 19 times more likely to generate a profit One.
- Tools for data visualization are essential to the shift to a more data-driven approach.
- Anyone can comprehend and act upon data insights thanks to their simple, graphical, and actionable presentation of the data analysis results.
Tableau: What is it?
Tableau is a platform for data visualization that helps businesses make the most of their data and make better decisions.
With a market share of about 18%, Tableau, which was introduced in 2003, leads the data visualization industry and is just slightly ahead of rival Microsoft Power BI2. In 2019, the SaaS behemoth Salesforce paid more than $15 billion to acquire Tableau Software, the firm that created the product.
What advantages does Tableau offer, then? Let's get started.
1. Visualization of data
The method of displaying data insights graphically, as the name implies, enables people to recognize trends, identify patterns, and comprehend and analyze findings.
We can process information more quickly thanks to data visualization, which makes it extremely powerful. Graphs and charts are much easier to grasp than spreadsheets and raw data. Therefore, regardless of whether they are data experts or not, anybody may use the power of data analytics to make better judgments.
Tableau aggregates information from various sources and turns it into easily comprehensible, customizable visualizations that enable teams to make better choices.
2. Two interactive graphics
Through adaptable, customizable dashboards, interactive visualizations let users interactively examine and analyze data. Users may now delve deeper into the data and find fresh insights thanks to this. Because it allows them to dive down into the data as much or as little as they need to, this is especially useful for multiple teams sharing a dashboard.
Tableau allows for the creation of dashboards and reports using straightforward drag-and-drop functionality. Filtering and selection options are then available for users to engage with these visualizations.
Compared to a disorganized and intimidating Excel sheet, this makes the data analysis process more inclusive and straightforward for both those developing the visualization and those watching it. It is also lot simpler to comprehend at a glance.
3. Simple to put into practice
Tableau does not require coding knowledge, in contrast to programs like Python or R or solutions like SAP BusinessObjects and Domo. Additionally, you are not required to be a data scientist or specialist.
Rather, Tableau provides an easy-to-use interface that makes it comparatively easy to utilize. Instead of needing to be spoon-fed insights by internal data teams, this enables teams from all around an organization to become more data-driven and data-literate. However, ease of use does not equate to restricted capability or power of flexibility; with more advanced methodologies and coding, users can extract more information from the data.
Additionally, Tableau is easy to set up, so you can begin using data to inform choices more quickly.
4. Compatibility of data sources
Today’s businesses gather information from a variety of sources, including databases, spreadsheets, files, and cloud-based apps. Connecting to, accessing, and combining data from several sources into a single visualization is made possible by Tableau.
This eliminates the need to develop distinct visualization styles for various data sources. As an alternative, you may decide to browse several data sources independently.
Tableau gives you a comprehensive picture of all your data, including sources like Salesforce, Google Analytics, and SQL Server, enabling you to optimize workflows and make more informed choices.
5. Make use of several scripting languages
Although programming languages like Python and R can be used to maximize Tableau’s capabilities and build more intricate data flows and computations, you do not need to know how to write code to use Tableau.
Tableau’s Python scripts allow users to do the following:
- Change the data.
- Execute intricate pipelines for machine learning.
- Ask for information from distant sources.
- Resolve any possible performance problems.
- Increase the speed at which calculations are performed.
- Tableau Python scripts accomplish this in two primary ways:
- Collect and prepare data so that it may be utilized in your reports.
- Create custom visualizations for more strength and adaptability.
6. Manage a lot of information
Tableau can easily process millions of rows of data, making it capable of handling enormous data sets. However, when it comes to big data sets, there is no effect on performance. You won’t have to worry about lag as your Tableau dashboard will still provide real-time insights, interactive data visualization, and more.
Nevertheless, Tableau is a data visualization platform for companies of all sizes and isn’t just utilized by big corporations that gather a lot of data. Tableau will help you understand what’s going on in your organization and make smarter decisions, even if you have a small amount of data to work with.
7. Support for mobile
Being able to access vital information on our mobile devices is essential in today’s environment of flexibility and remote work. Tableau’s iOS and Android mobile apps let you access data insights while you’re on the road.
Additionally, Tableau lets you personalize your dashboard for the device you’re using, be it a laptop, tablet, or phone. Tableau optimizes the viewing experience by automatically determining the type of device you are using to read a report and adjusting its scale accordingly. Consequently, you can access stunning data visualizations and reports from any location.
8. Geodata mapping
Tableau’s ability to create geodata visualisations using geodata mapping is one of its most intriguing capabilities. Tableau can generate interactive maps with built-in demographic data sets, like population, region name, income, and more, by using location data and quick geocoding.
Traditional data visualizations gain a new level from geodata mapping, which makes it possible to view not only the “what” and “why,” but also the “where.”
9. Cheap
Without addressing the price, a review of Tableau’s benefits and drawbacks would be lacking. Tableau is less expensive than other well-known rivals, such as Qlik, despite having robust dashboards and a wealth of features.
Conclusion
Tableau stands out as a leading tool for data visualization and analysis, offering businesses the capability to leverage their data effectively for better decision-making. With its user-friendly interface, compatibility with various data sources, support for mobile devices, and advanced features like geodata mapping and scripting language integration, Tableau empowers organizations to transition seamlessly into a data-driven culture.
Whether you are dealing with small datasets or processing massive amounts of data, Tableau ensures real-time insights with no compromise on performance. Its cost-effectiveness compared to competitors like Qlik makes it an attractive option for businesses of all sizes. Tableau not only simplifies complex data but also transforms it into actionable insights, fostering growth and innovation.
