Google Analytics & Reviews Dashboard for Digital Performance & Reputation Insights
An integrated Power BI dashboard that combines Google Analytics website performance data with Google Reviews to provide a unified view of digital engagement and customer satisfaction. The dashboard tracks key web traffic KPIs alongside customer ratings to assess overall brand performance and ensure alignment with the company’s 5-star target.
Client Overview
The client is the same Canada-based homebuilding company, managing residential community projects from construction to sales. They required a structured digital reporting dashboard to measure marketing effectiveness, customer interaction, and online reputation in real time, ensuring visibility across different business units and management levels.
Technical Stack
Industry
Residential Construction & Real Estate Development
Region
Canada
Project-size
Non-Disclosable
Implementation Highlights
Integrated Google Analytics and Google Reviews data into a single Power BI dashboard
Highlighted negative reviews and ratings below the 5-star target to ensure timely follow-up
Created metrics to track visitor trends, source performance, and conversion effectiveness
Designed executive views showing overall customer sentiment trends and brand rating stability
Implemented filters by project, region, and time period for detailed insights
Challenges & Solutions
Fragmented visibility between web analytics and customer feedback.
Solution: Combined Google Analytics and Google Reviews data in one unified reporting model for holistic monitoring.
Difficulty identifying low-performing sites or negative feedback trends.
Solution: Added automated color-coded indicators for ratings below 5 stars and trend visuals for quick detection.
Need to monitor performance across multiple residential projects.
Solution: Developed a dynamic dashboard with project-level filters and KPIs tailored to each community’s digital footprint.
1000+ Projects Experienced
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8+
Years of Business
Experience
100+
Happy
Customers
15+
Countries with
Happy Customers
100+
Agile enabled
employees
Results & Impact
- Provided a 360° view of online performance across multiple projects.
- Improved response time to negative reviews by surfacing issues in real-time reports.
- Enabled marketing teams to track and optimize website traffic sources.
- Strengthened brand reputation monitoring and management with continuous visibility of ratings and engagement trends.
Key Learnings & Next Steps
- Integrating web analytics and reviews data offers a powerful view of both digital reach and customer sentiment.
- Visual cues for low ratings drive faster response and enhance customer trust.
- Expand integration to include social media feedback and lead conversion tracking for a complete marketing and reputation overview.
