Email Marketing Training

❮ Previous Next ❯ Module 11: Capstone Project Bringing It All Together – Launching Your Email Marketing Campaign Module Introduction: You’ve now learned the key elements of email marketing—from building a list and crafting engaging emails to using automation and analysing performance. This final module brings it all together. In this capstone project, you’ll create […]

❮ Previous Next ❯ Module 10: Legal & Ethical Considerations Introduction In email marketing, it’s not just about sending good-looking emails with catchy headlines. You also have to follow laws and respect your subscribers’ privacy. This module covers the legal rules you must follow (like GDPR, CAN-SPAM, and CASL), why permission-based marketing is important, and

❮ Previous Next ❯ Module 9: Advanced Techniques Module Introduction This module introduces powerful strategies like behavioural targeting, dynamic content, email retargeting, and multichannel integration. These tools help you send smarter, more relevant emails that feel personal to your audience. This module introduces powerful strategies like behavioural targeting, dynamic content, email retargeting, and multichannel integration.

❮ Previous Next ❯ Module 8: Analysing Email Campaign Performance Introduction Once you’ve sent out your email campaigns, the job isn’t over. To improve your email marketing and ensure you’re getting results, it’s crucial to analyse how your emails are performing. This module will help you understand the key metrics, how to read reports and

❮ Previous Next ❯ Module 7: Automation and Workflows Introduction to the Module As your email list grows, sending every email manually becomes time-consuming and less effective. That’s where email automation and workflows come in. Automation allows you to send the right message to the right person at the right time—without lifting a finger after

❮ Previous Next ❯ Module 6: Types of Email Campaigns Introduction Not all emails are created equal! In this module, you’ll learn about the different types of email campaigns businesses use to reach, engage, and convert their audiences. Each type has a different goal and tone—from welcoming new customers to reminding them about items left