Adding Google Analytics Code in WordPress Using Site Kit by Google
Google Analytics is an essential tool for tracking website traffic, user behavior, and overall performance. Adding Google Analytics to a WordPress website helps website owners understand their audience and make data-driven decisions.
Adding Google Analytics Using Site Kit by Google
The easiest and official way to integrate Google Analytics into WordPress is by using Site Kit by Google, a free plugin developed by Google.
Steps to Add Google Analytics Using Site Kit by Google:
- Install and Activate Site Kit
- Log in to your WordPress Dashboard.
2. Go to Plugins > Add New and search for Site Kit by Google.
3. Click Install Now and then Activate the plugin
2. Set Up Site Kit
- Once activated, click on Start Setup.
- Sign in with your Google Account.
- Allow the required permissions for Site Kit to access your Google services
3. Connect Google Analytics
- After the initial setup, go to Site Kit > Settings in your WordPress dashboard.
- Click on Connect More Services and select Google Analytics
- Sign in with the same Google account used for Site Kit setup.
- Select your website property and click Configure Analytics.
4. Verify the Integration
- After connecting, go to Site Kit > Dashboard.
- You should see real-time and other Google Analytics data displayed.
- You can also verify by visiting Google Analytics and checking the Reports > Realtime section.
Conclusion
Using Site Kit by Google is the simplest and most official way to add Google Analytics to WordPress. It eliminates the need for manual code insertion and provides easy access to analytics data directly from the WordPress dashboard. With Site Kit, you can effortlessly track website performance, monitor visitor behavior, and make data-driven improvements to your website.
