WordPress Permalink
A permalink (short for “permanent link”) is the full URL of a WordPress webpage. It helps users and search engines navigate to a specific page or post on your site.
1. Default Structure – WordPress assigns URLs like yourwebsite.com/?p=123, which is not user-friendly.
2. Custom Structures – You can change the format to more readable and SEO-friendly URLs.
Why Permalinks Matter?
– Improves user experience with readable URLs.
– Boosts SEO rankings by including keywords.
– Makes links easy to share and remember.
How to Change Permalink Settings
1️. Go to WordPress Dashboard > Settings > Permalinks.
2️. Choose a structure:
o Post Name (Best for SEO): /sample-post/.
3️. Click Save Changes to apply.
Best Permalink Practices for SEO
– Keep URLs short and descriptive.
– Avoid numbers and special characters.
– Use hyphens (-) instead of underscores (_).
– Include relevant keywords.
Conclusion
Setting up the right permalink structure improves SEO, readability, and user navigation. The “Post Name” format is the most commonly recommended for better search engine rankings. Always test changes to ensure that links work correctly and consider using redirection plugins if restructuring an existing site.
