Heena Naaz

❮ Previous Next ❯ Competitor Analysis in SEM Want to stay ahead of your competition and make your SEM campaigns unbeatable? This module will unlock the secrets of your competitors’ online advertising strategies so you can outsmart them and win more customers. By diving deep into what keywords they use, how they craft their ads, […]

❮ Previous Next ❯ Audience Targeting in SEM In this module, you will learn how to show your ads to the right people using Audience Targeting in Search Engine Marketing (SEM). Instead of just focusing on keywords, audience targeting helps you reach people based on who they are, what they like, and how they behave

❮ Previous Trends & the Future of Search Engine Marketing Search Engine Marketing is always evolving. What worked five years ago might not work today—and the tools, technology, and user behaviour are changing fast. In this final module, we’ll explore the emerging trends shaping the future of SEM, including: The growing role of AI and

❮ Previous Next ❯ Compliance and Policies in Google Ads Running ads on Google isn’t just about writing creative copy or setting the right budget—you also need to follow Google Ads policies. These policies are in place to protect users, ensure fairness, and maintain ad quality. In this final module, you’ll learn: What Google Ads

❮ Previous Next ❯ SEM Tools & Automation As your Google Ads campaigns grow, managing everything manually becomes difficult. That’s where automation and tools come in—they help save time, reduce errors, and improve performance. In this module, you’ll learn: How to use Google Ads Editor for offline campaign management How to automate tasks using scripts

❮ Previous Next ❯ Mobile & Local SEM More than 60% of Google searches happen on mobile devices, and a huge number of them are looking for local services or businesses. That means if your SEM strategy doesn’t include mobile and local targeting, you’re missing out on valuable traffic and potential customers. In this module,