Heena Naaz

❮ Previous Next ❯ Shopping & Performance Max Campaigns If you run an e-commerce business, Google Ads offers powerful tools to showcase your products directly to buyers. Two major campaign types help you do this effectively: Google Shopping Campaigns Performance Max Campaigns In this module, you’ll learn how to: Set up your Google Shopping feed […]

❮ Previous Next ❯ Campaign Optimization in Google Ads Launching your Google Ads campaign is just the beginning. To get the best return on your ad spend, you need to monitor performance, test new ideas, and optimize your campaigns regularly. Optimization helps reduce wasted budget, improve conversions, and grow your results over time. In this

❮ Previous Next ❯ Remarketing in Google Ads Have you ever visited a website and later seen ads for that same product while browsing other websites or using YouTube? That’s remarketing—one of the most powerful and cost-effective tools in SEM. In this module, you’ll learn: What remarketing is and why it works The different types

❮ Previous Next ❯ Conversion Tracking and Analytics Clicks are only half the story. If you want your Google Ads campaigns to deliver real business results, you need to track what happens after someone clicks your ad—whether they buy something, sign up, or call you. That’s where conversion tracking and analytics come in. In this

❮ Previous Next ❯ Quality Score and Ad Rank in Google Ads In Google Ads, just paying more doesn’t guarantee that your ad will appear in the top position. What matters just as much (if not more) is your Quality Score and Ad Rank. If your ads are relevant and useful, you can: Get better

❮ Previous Next ❯ Landing Page Optimization Getting someone to click on your Google Ad is just step one. The real success of your SEM campaign depends on what happens after the click. That’s where your landing page comes in. In this module, you’ll learn how to design landing pages that: Match your ad message